Hence, your poorly designed email signatures will be the reason that your company’s emails are marked as spam or show up in the recipient’s inbox with a paperclip as if there is an attachment in the email. Independent of the email program’s email signature editor that you paste it into, a copy and paste logo will always appear as a foreign element. You copy and paste the company logo from your company’s web site into your email signatures. Don’t copy someone else’s email signature! 4. The email signature gets worse it’s like a bad cycle that you cannot get out of unless you start from scratch. When copying someone else’s email signature, you inherit the mistakes and errors from their original. Should you take this route, you can only expect the damage to get worse and worse. You copy a colleague’s email signature, modify it, and use this. Don’t design the email signature yourself, and believe that your emails will look awesome. No easy answers, right? That’s what we thought. In fact, you may ask, “why should the email signatures be centrally managed when I can create them myself?” The quick answer is that you can create them yourself, but are you an email signature design specialist? Maybe you have worked a bit in Photoshop, making your holiday photos nicer, but does that make you an email signature design expert? And how exactly do you intend to code the email signature, so it looks good everywhere they are read? Do you want your email signature to look like this? You create the email signature yourself.Īll email applications have their own editor to create and maintain email signatures. The solution to why your company’s email signatures look bad is to manage them centrally. Of course, email signatures that are not centrally managed also can’t be used for email signature marketing. This includes ensuring that the logo is correctly inserted and that all contact information is accurate. When email signatures are not centrally managed, it is up to each individual to write and format his or her email signature. And it brings us to our next reason, which is “because individual users create your email signatures.” Of course, you may smile at this answer, considering we provide software for centrally controlling email signatures (we might be a bit biased, after all). Your email signatures are not centrally managed.
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